Xbox One purchase don’t require Online Giants Amazon, Snapdeal, Flipkart reveals Microsoft

by Annu Shukla 1,916 views0

Xbox One purchase in India was initially limited to sale through Amazon and the market for the same was very narrow. It was reported by Microsoft a year ago that Xbox One was available for purchase in Microsoft Priority Stores provides the order for the same was places through Amazon India and in no time it was also available online in Snapdeal and Flipkart. The exclusive availability of Xbox One in India only through Amazon India sale was a problem to many because of the issue of online purchase but with the latest news by Microsoft, Xbox one fans can breathe in peace.

Xbox One available in Retail:

After year of tie –up and sale of Xbox One through Amazon India and its availability in Microsoft Priority stores via order placed on Amazon, Microsoft has made some considerable change and is agrees to the fact that the purchase doesn’t require one to go online store. The news was revealed when it was found that Retail Chain Landmark was offering Xbox One through retail stores and it was confirmed by a reply from Microsoft to Gadget 360. The reply said “We periodically evaluate our channel strategy for all our products-our distributor have expanded the retail presence for Xbox One a few months ago to cover physical retail stores.”

Retail Price Protection reason for Delay:

Microsoft launched Xbox One an year ago but the delayed its availability in retail stores on the grounds of protecting price related to it. Most of the online giants provide big discounts on electronics and thus the preference of purchase of the commodity from retail stores reduces and customers purchase it from online stores. In order to protect the price related issues, Microsoft India delayed its retail purchase unless was able to obtain a price parity from Indian Online Giants like Amazon India, Flipkart, Snapdeal etc.

Highlights of Xbox One:

• It offers a complete multimedia hub and offers complete performance and satisfaction for the price paid. The gen next console also acts as TV companion, compatible with TV guides, enables media streaming, compatible with Blu-ray players and many..
• The aesthetic design and elaborate packaging makes it superior and its all black colour gives it a premium and classic look.

• Great connectivity with ports for Ethernet, HDMI out, power, S/PDIF, USB ports etc. It also has ports for Kinect and HDMI-in.

• The Xbox One comes with many games included and the library is vast and more elaborate than its previous version.


The move may be a marketing gimmick for Xbox One S in India as well and move to offline selling of Xbox One may be to reduce excess Xbox Box inventory. Some retailers were asked to sell large quantities of consoles but the price reduction in Xbox One is not declared so far.

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