InFocus is Focused on the Budget Phone Segment – Launches Bingo 50

by Shikhar Srivastava 2,131 views1

infocus-bingo-50

InFocus has decided to expand its Bingo series of smartphones . The company has launched the third Bingo series phone – the InFocus Bingo 50. After entering the Indian smartphone market about a year ago InFocus has now stepped up its game and wants to make steady progress in the budget phone category.

More from iSpyPrice: Check out detailed specs on the InFocus Bingo 50 mobile

Here is a glance at the specs on the InFocus Bingo 50.

Specifications – InFocus Bingo 50

The InFocus Bingo 50 has a 5 inch IPS display and comes with a 1.3 GHz Quad Core MediaTek MT6735 processor and a 3GB RAM. The phone comes with an internal storage of 16 GB which is expandable up to 64 GB with a microSD card. The Bingo 50 sports an 8 megapixel primary camera with autofocus and LED Flash. The secondary camera is also an 8 megapixel unit.

The dual-SIM Bingo 50 offers a 2500 mAh battery capacity and supports all modern standard connectivity options including 4G. The phone is powered by Android 6.0 Marshmallow OS.

InFocus will want to build its budget phone portfolio in India

Before the Bingo 50 InFocus had launched two other phones in the Bingo series. The InFocus Bingo 20 and InFocus Bingo 21 are a couple of good options in the low budget segment from InFocus. The Bingo 20 is priced Rs. 5, 749 while the Bingo 21 is priced Rs. 5, 499. Interestingly, the Bingo 20 which is priced slightly higher comes with a 1 GB compared to the Bingo 21 which boasts of a 2 GB RAM.

The smartphone landscape has evolved to such an extent that a 2 GB RAM in a phone priced Rs. 5,499 is no more a novelty. While that is the mobile industry’s collective achievement it must be added that it is the usually emerging international brands like InFocus and Gionee who have been able to deliver high quality specs for very reasonable prices. Just like Gionee, InFocus would want to expand its portfolio in India and it has a good chance to do that with the Bingo series.

More from iSpyPrice: Have you seen this latest InFocus mobile price list?

Now with the Bingo 50 in its repertoire InFocus can focus on the budget phone segment. The Bingo 50 is certainly a top notch phone that showcases InFocus’ ability to produce quality products without drilling a hole in the consumer’s pocket. Priced at Rs. 7, 499 the phone could prove to be a winner for InFocus because it sits well with the Indian market’s demand for higher specs at lower prices.

infocus_bingo_50

It will be interesting to see if InFocus launches newer phones in the mid-range segment while it is upping the ante on the budget phone segment. Right now InFocus has some decent options in the mid-range segment like the InFocus M808, but now that the company is delivering 3 GB models for less than Rs. 8,000 it will need to come up with something special in the mid-range segment to appeal to the consumer psyche.

Having said that right now InFocus has its priorities right and its focus on the budget phone segment could prove beneficial because at iSpyPrice we have seen a marked growth in searches related to InFocus. In fact “InFocus mobile between Rs. 5,000 to Rs. 10,000” is one of the top searches for InFocus on our portal. This goes to show that InFocus knows its market very well and is focusing on the right segments.

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