Coolpad has had an interesting range of products on display in the Indian market. In the last year or so the company has launched some good products which offer great specs at an affordable price. Setting the right price for its products has been Coolpad’s forte so far in the Indian smartphone market.
More from iSpyPrice: Check out the Coolpad Note 3 mobile now
The company’s latest offering – Coolpad Note 3 – follows the same pricing strategy but is a far better product than it is getting credit for. Let’s take a quick glance at the specifications on the Coolpad Note 3.
Specifications – Coolpad Note 3
The Coolpad Note 3 has a 5.5 inch HD display with a resolution of 1280 x 720 pixels. The phone has a powerful 64-bit 1.3 GHz octa-core MediaTek MT6753 processor coupled with 3GB RAM. The device comes with 16 GB of internal storage, which is expandable up to 64 GB. The Coolpad Note 3 has a 13 megapixel rear camera with LED flash and a 5 megapixel front facing selfie camera to boot.
More from iSpyPrice: Check out this Coolpad Phone Price List in India
The Coolpad Note 3 also boasts of a 3000 mAh battery, which is a good battery capacity for a phone in its price range. The phone also supports 4G connectivity. Perhaps the most impressive thing about this very impressive device is that is supports features such as fingerprint sensor and face detection. It’s not common for a phone worth Rs. 8,999 to sport a fingerprint sensor. The Coolpad Note 3 is powered by Android 5.1 Lollipop OS.
More interesting products from Coolpad
Other than the Note 3, Coolpad also has some very interesting options. One of them is the Coolpad X7 4G mobile. While the X7 4G runs on an older version of Android, it is still one of the fastest Coolpad smartphones out there. It sports a 2.3 GHz Qualcomm Snapdragon 801 Quad Core (MSM8974AA) processor. This is one of Coolpad’s strengths. The company focuses on improving performance and bringing the latest technology to its customers.
The Coolpad Dazen 1 mobile is another great product from Coolpad. This is a low-priced phone that offers 4G connectivity and other good specs for its price. The Dazen 1 costs Rs. 6,499.
One of the key strategies that smartphone brands are currently adopting to diversify in competitive markets, such as India, is offering a wider range of products for consumers to choose from. Brands like Micromax and Samsung do this to perfection. Micromax, Samsung, and a few other top brands in the Indian smartphone space have products ranging from the low-end to the mid-range, and then some high-end offerings to top it off. This allows their products to enter what I would call a wide-consumer-visibility spectrum.
More from iSpyPrice: Click here to find the latest Samsung mobiles
As a smartphone brand in 2016 you cannot expect your potential consumers to find you. You have to reach them not only through marketing but through product diversification, which allows product visibility to consumers in various price segments. Whether it is a YouTube video or a smartphone brand, nothing spreads faster and better than a word of mouth goodwill and in order to achieve that goodwill you need to be visible to your consumers in all price segments.
Coolpad seems to finally be adopting this approach. If they can diversify their product portfolio to include more smartphones in varying price segments they will also achieve the much desired visibility in the market.