Every year customers have to wait for an HTC smartphone and HTC loyalists often do so with baited breaths. There is good reason for that. HTC has established itself as a premium smartphone brand by offering some of the best smartphones money can buy in the years gone by.
When it comes to the HTC flagships, the previous statement would change to – HTC offers some of the best flagship smartphones a lot of money can buy. And it seems the company isn’t changing its strategy on either front. Their flagship product continues to inspire awe and its price continues to baffle customers. It surprises me that HTC hasn’t considered changing its pricing strategy despite plummeting sales and multiple poor financial quarters. Having said that, the latest HTC flagship offers a glimmer of hope for the company.
Enter HTC 10.
Specifications – HTC 10
The HTC 10 is a modern day specimen of perfection. An obscure sentence no doubt but how else do you begin to describe this absolute stunner? Let me try.
The HTC 10 has a 5.2 inch Super LCD 5 display with a screen resolution of 1440 x 2560 pixels. That translates to a pixel density of 564 ppi on a 5.2 inch display. If you know your tech, you are already sweating, aren’t you? The display is protected by the Corning Gorilla Glass 4 technology alongside the 2.5D glass (Super AMOLED Gorilla Glass 3) protection.
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Now picture this: the HTC 10 comes with a 2.2 GHz Quad Core Qualcomm Snapdragon 820 processor. Yes, at the time of this writing, that is the most advanced mobile processor on the planet clocking more than any other smartphone currently known to our species – 2.2 billion cycles per second. Add to that the Adreno 530 (Snapdragon 820) GPU which can boast of a 40% performance improvement on top of a 40% power reduction over the GPU that was used in the previous generation Qualcomm Snapdragon 810 processor.
Now add a 4 GB RAM to this mix and you have the fastest smartphone in the world. Sure, tech will improve and within a year Moore’s law would ensure that this configuration is not on top of the world, but as of now it is, so deal with it, Samsung!
The HTC 10 comes with 2 internal storage options – 32 GB and 64 GB. These can be further expanded up to a staggering 2 TB using a microSD card slot. That is enough storage space even for power users who crave for more storage space. The phone comes with a 12 megapixel primary camera with dual tone LED flash and HD video recording. Some other camera features include laser auto focus, Optical Image Stabilization (OIS), auto HDR, and Sapphire lens. The secondary camera is a 5 megapixel unit and wouldn’t disappoint selfie lovers. Also, the fact that this secondary camera is actually the world’s first secondary camera to support OIS helps.
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The single SIM phone is 4G enabled, as you would expect in 2016, and weighs 161 grams. The battery capacity on the HTC 10 is 3000 mAh. I think once again there is a case to be made for better battery capacity from the likes of HTC. We know that battery tech is improving all the time and there really is no excuse for not offering top-of-the-line batteries on some of the most advanced smartphones going around.
I would argue that HTC missed a trick here. The only little blemish in what is a spectacular mix of truly high-end specifications. The battery does support Quick Charge 3.0 so at least HTC got something right about the battery. The phone is powered by Android 6.0 Marshmallow OS but the UI is the company’s very own HTC Sense 8.0.
Let’s take a quick look at the price of the HTC 10. As I briefly mentioned at the beginning of this piece, the HTC flagships are often priced too high for the average customer to even consider them. The HTC 10 doesn’t disappoint its predecessors in that respect. The phone is priced Rs. 52,990. This is where HTC loses the plot if you ask me. In an age where high quality smartphones are available for Rs. 10,000 – Rs. 20,000 only the elite are going to consider buying an HTC 10.
You may have the best phone in the world but you have got to make it affordable enough for a large number of people to consider buying it. Distributor’s shelf-museums are not where your best products belong. They belong in the pockets of people who will help you rise from the dead.
Here is Jaime Rivera’s extensive review of the HTC 10 from PocketNow: