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Since cameras were first invented, Nikon has been at the forefront of the market, leading the charge into new technologies, whether they be in improved lenses or more user friendly designs. Nikon has long been working to create the most useful and interactive cameras that allow even amateur or casual photographers to take professional quality snaps. They claim to have a focus on innovation and creativity, as well as providing their customers with cameras that exceed their expectations.
Nikon’s business model is essentially three-tiered. The top, and most important tier is centered on running a trustworthy business and incorporating creativity into the production process. This indicates that their cameras will be unique when compared to models from other brands, and that they will be reliable.
The second tier is to meet the needs of the consumer, while also exceeding the consumer’s expectations of what they will find when they purchase a Nikon camera. For the price, Nikon camera should be better than what consumers could find at the same price from other brands. There is also a dedication to social responsibility, ensuring that their manufacturing processes do not unduly interfere with the environment or negatively impact the global economy.
The third tier outlines the company’s commitments to their customers and to their business model, which center on proactivity, positive communication, integrity, and the pursuit of knowledge.
Nikon’s Most Popular Models
Nikon is the leading producer of both low-end cameras and high-end, professional grade cameras. Not only do they have one of the highest name-recognitions in the industry, they product high-quality goods that make it easy for consumers with just about any budget to find a model that works for their needs, whether they are looking to start a photography studio or just want an efficient camera to take pictures of their next adventure.
The Nikon Coolpix line is on the lower-end of cameras. These are digital cameras, with the ability to take, review, delete, crop, and even rotate pictures right on the camera. They can then be connected to a computer, where the pictures can be downloaded and enhanced or uploaded to social networking. Within the Coolpix line, there is a range of different cameras.
Outside of the Coolpix line, there are a number of more professional cameras, which are classified as DSLR. These take higher-quality pictures, with a better resolution, and are often used to shoot clear, crisp video, as well as taking pictures. Many have interchangeable lenses and enhanced settings for more precise picture-taking.