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How Micromax is becoming a Power Player in the Android Mobile Phone Market
Micromax is an Indian mobile phone manufacturer that is taking the industry by storm. In just five years of operation, they have established themselves as a reputable competitor for global players like Samsung Mobiles. Micromax Android phones are becoming the standard for Indian mobile phone purchasers, who are choosing the cheaper, locally made alternative to the pricey big name options. For the first time, Android phone purchasers in India have a domestically manufactured option, rather than having to choose a mobile phone imported from somewhere else.
Nothing like Anything
The Micromax Android mobile phones are not only an affordable choice. They have established themselves as higher quality than other domestic options while keeping their prices low. Their high quality combined with reasonable prices proves their tagline: “Nothing like anything.”
There are several options for Micromax Dual SIM smartphones, including the Canvas 2 and the A27 Bolt. These phones were developed to compete directly with the Samsung Galaxy S5, which is lauded as the current leader in the mobile phone market. The Galaxy S5, however, comes with a price tag that is several times that of the latest Micromax Android phone.
The Next Big Thing?
Some people in India are excited to see just how far Micromax can go. Already accepted as an affordable alternative to more expensive international brands, will Micromax move beyond India to compete in the global Android phone market?
The Micromax Andoid mobile price list in India certainly compares well to foreign competitors, but what about other features? There is no argument that Micromax delivers when it comes to price, and each new phone release includes features designed to compete with the corresponding big name phone release.
If Micromax can continue to keep up with the latest advances while keeping prices down, they may start to make a name for themselves outside of India’s borders. Having already sold 1.8 billion devices within India and becoming the top mobile phone provider in their home country, Micromax seems to be heading toward the global marketplace.
They have already started shipping phones to Russia, where they are expected to fill the demand for less expensive mobile phones. By creating phones that are stylish, loaded with features, and widely affordable, Micromax has become a force to be reckoned with in the Android phone market.